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HSBC tweet backfires spectacularly after asking followers for views on China’s ‘Belt and Road’ plan

The social media manager at banking HSBC may have had some regrets last week after they asked Twitter followers for their views on China’s Belt and Road infrastructure project.

“What do you think of when you hear the term Belt and Road,” the official Twitter account posed last Thursday.

The sponsored tweet garnered 39 responses, but almost 100 per cent of them were critical of the mega-plan.

Academic Kevin Carrico posted images of Uighur detainees in Xinjiang, a key logistical corridor for Beijing’s initiative.

Other commenters said they thought of “debt trap colonialism,” “China scam,” “Neo-colonialism,” “Shoddily built highways in Uzbekistan” and “total crap.”

One follower posted a GIF of a Simpsons cartoon character cracking a whip, whilst another dubbed China’s plan “the world’s greatest marketing stunt.”

Another follower wrote: “Companies like HSBC wanting to be part of opaque deals, deliberately kept secret from the local populations.”

belt road hsbc lolfest

Photo: Twitter screenshot.

The Belt and Road Initiative is a hallmark economic strategy proposed by Chinese President Xi Jinping, seeking to link China to Europe and Africa through a land “belt” and a maritime “Silk Road.”

Since its announcement in 2013, China has spent billions of dollars developing trade links and building infrastructure in countries across central and southern Asia.

one belt one road

Photo: GovHK.

However, critics have called it a “debt trap” and warned it will spread corruption across the region.

HSBC tweet backfires spectacularly after asking followers for views on China's 'Belt and Road' plan